TheNextWeb: Aza Raskin on great user interfaces

TheNextWeb did an interesting interview with Aza Raskin about great User Interfaces.

Watch the video below.

Some notes

• Looking how people use the product is the most important thing for a designer to do
• Minimize the number of interactions a user have to make with a product
• An idea is worthless unless it can be communicated
• To the user, the interface is the product
• Don't just comply to the visual aesthetics but to the cognetics
• Have empathy, speak people's language
• To move people, build the beginning (show how to do it) and the endpoint

More notes

• Ergonomics: the study of the human body
• Cognetics: the ergonomics of the mind
• Short term memory: able to remember 7 +- 2 things
• Locus of attention is singular: we can't think about two things at the same time

Quote

“The society that separates its warriors from its scholars, is a society doomed to fail.” - Thucydides

If you do your idiots do your fighting and you cowards do your thinking.